Programme Content





This is a practice-based programme informed by key theoretical considerations from the disciplines of media, visual arts and design. It is designed to develop creative practitioners and to give students extensive knowledge of the principles of media practice and processes applied in the creative industries. The potential for the programme is centred upon rapid technological change and development in the creative industries.

Media exists in many different forms: photography, animation, multimedia, television, film and visual communications.  This programme develops your skills of these media and enables you to produce an innovative portfolio of work that will give you the edge in an increasingly competitive graduate market.

Programme Features

Broad applications
Develop your media skills across a range of platforms, including photography, television, film and visual communications.

Live projects
Working with your peers as well as individually, to build up your portfolio, and working to produce a final project.  You will have opportunities to exhibit your work through curating student-led exhibitions in the Graduate Show.

Career-ready graduates
Work towards becoming an all-round practitioner and learn how to manage creative projects. 
Upon successful completion, you will have the skills and demonstrative ability to succeed in the job market and real-world environments.



Media in Context

The module will explore themes in media, offering you the opportunity to explore your own area of interest in more depth and engage with the body of knowledge in that area. The module will help you to contextualise your own work, and that of others within the wider media landscape.

Exploring Media Practice 1 

For this module, you will work collaboratively in a small group to conceptualise and realise a media artefact, developing skills in experience design, development, presentation and exhibition.

Exploring Media Practice 2 

You will work collaboratively, building on what you have learned in previous practice, to create a media artefact, relating your work to a specific industry, a specific artist, or other discreet professional practice

Media Project Research and Development

In this module, you will initiate, negotiate and research the concept for their major media project. You may work individually or collaboratively in small groups to propose creative, experimental and clearly developed media concepts and products.

The Major Media Project 

Working under the guidance of a supervisor, in this module you will create a major media project in your chosen specialist industry area. This will form the basis of your creative portfolio and be exhibited as part of the Graduation Show. 

Academic English for the Arts 

The aim of this module is to develop your academic English and communicative skills. The module offers you strategies for conceptualising, planning, drafting, revising and editing longer assignments such as final-year projects and dissertations. The module includes tasks that focus on teamwork and foster learner autonomy with the aim of improving your ability to communicate effectively in the academic and professional world of the arts.

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated, please contact us for the latest information.


Coursework, presentation(s), project(s), etc.



QF Level

QF Level : Level 5
QR Registration No. :  17/000514/L5
Validity Period : 01/09/2017 - 31/08/2025


Importance of choosing a non-local top-up with QF Level 5

  • Degree qualifications pitched at QF Level 5 are formally recognised by the HKSAR Government for employment purposes within the Civil Service for graduate posts.

Further Studies
  • Having been recognised at QF Level 5, this top-up degree programme meets the standard of locally-accredited bachelor's degree programmes.  Upon graduation, students can pursue their further studies at Master’s degree level in Hong Kong or Overseas.

Financial Assistance and Scholarships


Entry Requirements

Entry Requirements

Holders of VTC Higher Diploma (HD) in relevant Design subject:
  • HD in Animation and Visual Effects
  • HD in Creative Media
  • HD in Digital Music and Media
  • HD in Film, Television and Photography
  • HD in Film and Television
  • HD in Transmedia


Holders of Higher Diploma (HD) or Associate Degree (AD) or equivalent qualification in relevant Design subjects awarded by a recognised institution will also be considered.  Shortlisted applicants will be invited to submit their portfolio of work and attend an admission interview conducted by Coventry University and SHAPE staff.


English Proficiency Requirements

  • Applicants holding post-secondary qualifications (e.g. Higher Diploma, Associate Degree) taught and assessed in English from recognised institutions;


  • At least an overall IELTS score of 6.0, or equivalent.


Fees & Funding


  • Application Fee : HK$200 (No application fee before the deadline!)
  • Registration Fee : HK$3,500
  • Tuition Fee : HK$91,850 by 2 instalments
     (Deduct up to HK$33,740 via NMTSS)

The tuition fee is as low as HK$18,110 if you are eligible for NMTSS and receive SPSS Outstanding Performance Scholarship (OPS).
(i.e. Tuition Fee HK$91,850 - NMTSS HK$33,740 - OPS HK$40,000)

Eligible students for NMTSS only need to pay the tuition fee net of NMTSS. After admission, students with outstanding academic performance at sub-degree level will be nominated for OPS and the awardees will receive the scholarship around July/August next year. The disbursement of NMTSS and the award of OPS will be subject to the final approval by the Education Bureau (EDB).


A variety of attractive scholarships are available to current and graduating SHAPE students



“Through this one-year Media programme, I have acquired necessary skills in the media industry, such as the use of different software, and I have boosted my creativity and productivity through different projects and assignments. SHAPE also provided sufficient English support to enhance my language ability. I'm now confident of embracing challenges at work.”

Ma Ka Ho, Charles

BA (Hons) Media

  • HKSAR Government Talent Development Scholarship 2022-23

Financial Aids 

The following HKSAR Government financial assistance schemes are available to eligible students who pursue this programme at SHAPE:

Financial Assistance Schemes
Amount (HK$)
Non-means-tested Subsidy Scheme (NMTSS) Up to $33,740 per year 
Financial Assistance Scheme for Post-secondary Students (FASP)

 Up to $89,080
(Tuition fee grant)

Up to $8,620
(Academic expenses grant)

Up to 55,560
(Living expenses loan)


Non-means-tested Loan Scheme for Post-secondary Students (NLSPS)  Up to the annual tuition fees payable in the academic year

For details including eligibility and subsidy amount, please refer to the hyperlink of each scheme.



Career Prospects/ Further Studies

Career Prospects

The programme supports the career aspirations of students to enter the creative industries as practitioners in film and television, visual media, graphic design or animation. The broad exposure to technology and the critical evaluation of the ever-changing global media landscape facilitates employment in related fields such as communications, public relations and design fields.


Further Studies

Having been recognised at QF Level 5, this top-up degree programme meets the standard of locally-accredited bachelor's degree programmes. Upon graduation, students can pursue their further studies at Master’s degree level in Hong Kong or Overseas.


Project Showcase/ Awards

Project Showcase

BA (Hons) Media - Annual Design Show


Student Awards

Student Award
Ma Ka Ho
HKSAR Government Talent Development Scholarship 2022-23
Chow Wing Hong
HKSAR Government Talent Development Scholarship 2021-22
Tam Wai Man
HKSAR Government Talent Development Scholarship 2021-22


"Coventry University has always been my first choice. I am eager to help some friends who have difficulties in their academic career by sharing my learning experience."

Vico Chow
BA (Hons) Media
Coventry University Student Ambassador


Connect with Us


Programme Co-ordinator

Mr. Daniel Chung

Tel. no.

3928 2836



General Enquiries

Ms. Liu Ka Yan

Tel. no.

3928 2587



Connect with SHAPE Community

Connect with Coventry Community




Registration No. : 252720. It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.