Coventry University

Founded in 1843 and recently celebrating 175 years, Coventry University is a dynamic and outward-looking institution with a tradition of teaching excellence, impactful research and bold international partnerships.

The University has 50,000+ students in various countries with 97% employed or in further study* upon graduation; as well as the highest ranking modern university between 2013-2019 and consistently ranked within the top 15 UK university between 2016-2020 (Guardian University Guide).

Furthermore, its student satisfaction levels and teaching quality have been rated amongst the best in the UK, contributing to a gold rating in the UK government’s Teaching Excellence Framework 2017.

* Destination of Leavers from Higher Education survey, published 2018

Programme Overview
Programme Introduction

Coventry University is ranked 18th in Business Management and Marketing Discipline in the Guardian University Guide 2019. It carries the same academic status as that offered to Coventry University’s on-campus graduates. This programme offers students a direct entry to obtain a bachelor’s degree in 14 months on a part-time basis. It adopts a sequential modular structure where students attend one to two lectures a week. This programme is designed for students who have a passion for business and an aptitude for organisation and management, this degree prepares students for a wide range of roles in the dynamic international business environment. It offers a solid grounding in core business and then allows the flexibility to specialise in key areas.

Programme Aims

This programme aims to:

• enable students to study across a broad range of business areas;
• prepare students with a very relevant strong foundation for studying an MBA once they have embarked on their subsequent career and achieved the required amount of work experience;
• equip students with the necessary skills to be responsive to local, national and international markets;
• encourage students to reflect business thought and practice with an emphasis, where appropriate, on the application of theory to practice; and
• enable students to develop, or enhance, careers in the business world.

Career Prospects
The programme prepares graduates for a globalised and rapidly changing business world, where individuals may pursue a number of different careers during their working lives. Graduates could work in a diverse range of industries and jobs, from the civil service to large multinationals, working in anything from management and HR to advertising and marketing.
 

Programme Structure

The programme structure is as follows :

Code	Modules	CEF Code
240SAM	Supply Chain & Operations Management
344SAM	Project Management*	33Z129764
361SAM	Contemporary Business Strategy #	33Z128083
352SAM	Business Dissertation
366SAM	Critical Issues in Globalisation #	33Z128083
353FIN	International Finance
306MKT	Services & Retail Marketing*	33Z129764
	This course has been included in the list of reimbursable courses under the Continuing Education Fund.  The mother course (BA (Hons) Business Administration) of this module is recognised under the Qualifications Framework (QF Level 5). * Students must complete both ‘344SAM Project Management’ and ‘306MKT Services and Retail Marketing’ to fulll the CEF reimbursement requirement (CEF Course Code: 33Z129764). # Students must complete both ‘361SAM Contemporary Business Strategy’ and ‘366SAM Critical Issues in Globalisation’ to fulll the CEF reimbursement requirement (CEF Course Code: 33Z128083).

Assessement

Assessment is based on coursework, examination, presentation and final project.

Entry Requirements

Candidates must hold one of the qualifications listed below:

• Professional Diploma in Business Management (PDBM) from VTC plus at least 3 years’ relevant work experience; or
• Higher Diploma in Business Administration from VTC; or
• A qualification equivalent to the above, i.e. a qualification pegged at the Hong Kong Qualifications Framework (QF)Level 4 or equivalent, covering the relevant subject areas*.

* Subject to final approval by Coventry University

English Proficiency Requirements

• Holders of VTC Higher Diploma (HD) or Professional Diploma (PD) taught and assessed in English; or
• Applicants who are not from the approved VTC feeder
  programmes should have successfully completed a HD,
  Associate Degree or PD taught and assessed in English
  from a recognised institution in Hong Kong or equivalent,
  or alternatively they should have attained a minimum overall IELTS score of 6.5 or equivalent.