Coventry University

Founded in 1843 and recently celebrating 175 years, Coventry University is a dynamic and outward-looking institution with a tradition of teaching excellence, impactful research and bold international partnerships.

The University has 50,000+ students in various countries with 97% employed or in further study* upon graduation; as well as the highest ranking modern university between 2013-2019 and consistently ranked within the top 15 UK university between 2016-2020 (Guardian University Guide).

Furthermore, its student satisfaction levels and teaching quality have been rated amongst the best in the UK, contributing to a gold rating in the UK government’s Teaching Excellence Framework 2017.

* Destination of Leavers from Higher Education survey, published 2018

Programme Overview
Programme Introduction

This programme offers students the opportunity to develop and expand their media skills and knowledge to degree level. Students will have the opportunity to study with peers from a range of media courses, learning new media skills, sharing and developing their existing skills, and understanding the theoretical underpinning for current and future media. Students will be encouraged to experiment with a range of media and to extend their understanding of the historical context, current status and future possibilities of media in general, and their area of interest in particular. Students will explore the local and global context of the industry and the possibilities for developing their personal career within those contexts.

Programme Aims
This programme aims to:

• equip students with the skills and knowledge associated with the media ecology including film, television, animation and design;
• develop students’ understanding in the contemporary media, and art and design landscapes;
• develop students who are disciplined and rigorous thinkers and producers with a critical, contextual engagement in everything they do;
• support the development of creative practitioners who regularly produce professional-standard work;
• experience technology as an important tool, not to be simply learnt, but as a means of starting to develop their own voice; and
• experience and evaluate the business of the creative industries and belonging to a community of practice locally, nationally and internationally.

Career Prospects
Students will progress to a wide range of careers in media, creative industries and business. They may progress to masters programmes in Hong Kong and the United Kingdom.

Students will also enter a range of careers in which they use their media skills directly or indirectly, locally or globally. These may include film or documentary making, web and app development, animation, social media, marketing.

Programme Structure

The programme structure is as follows:

Assessment

Assessment is based on coursework and final project.

Entry Requirements

Graduates of the following VTC Higher Diploma (HD) or Professional Diploma (PD) programmes:

• HD in Creative Media (Animation)
• HD in Film and TV
• HD in Print Media and Publication Design
• HD in Transmedia
• HD in Visual Design for Journalism
• PD in Transmedia
• PD in Visual Effects Design

Non-feeder applicants are considered on a case-by-case basis.

Admission of non-feeder applicants will also be subject to a review of the applicants’ portfolio of work and an admission interview conducted by SHAPE and Coventry University staff together.

Enlish Proficiency Requirements

• Holders of VTC HD or PD taught and assessed in English; or
• Applicants who are not from the approved VTC feeder programmes should have successfully completed a HD, Associate Degree or PD, taught and assessed in English from a recognised institution in Hong Kong or equivalent, or alternatively they should have attained a minimum overall IELTS score of 6.5 or equivalent.