BSc (Hons) Digital Media
PT: 18 months
FT: HKIIT at IVE(Lee Wai Lee) / HKIIT at IVE(Tuen Mun)
PT: HKIIT at IVE(Lee Wai Lee)
Introduction
This programme addresses recent technology developments and anticipates emerging industry needs that will be essential in the changing technological, business, and social environment. Graduates can pursue career opportunities in the field of design and coding, web development, media production, games development, and audio technology.
Digital Media Showcase by UWE Bristol
Programme Features
Live project
This programme allows you to take on a project where you research an area of interest and develop a digital media application, consolidating your knowledge and demonstrating your expertise.
Exhibition & competition
You will have opportunities to exhibit your work in the Graduate Show and take part in competitions. Our students won in various creative technologies related competitions in the past.
Outstanding past students
16% outstanding students of this programme awarded Government Scholarships in 2023.
Modules
- Creative Technologies Project
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The Creative Technologies Project is an individually executed project that enables the student to select and investigate a topic of interest beyond or even outside the normal level of treatment in the taught modules. It will allow the student to demonstrate the ability to independently learn the skills and abilities required for a complex project and creatively demonstrate their problems solving ability within the chosen area.
- Commercial Games Development (CEF Module)
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(CEF code: 34Z134752)
This module provides a platform for students to not only develop a professional, commercially viable entertainment software product, but to do so in a setting which mimics one typical of industry and where the completed product forms possibly the most substantial part of their professional portfolio upon graduation. - 3D Modelling and Animation (CEF Module)
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(CEF code: 34Z134736)
This module enables students to create and evaluate 3D models and animations and to apply tools and techniques appropriately to achieve a range of effects and optimise performance. Students will be expected to understand factors that may influence the way in which animations are perceived and interpreted by a viewer and to apply a user-centred approach in the development of their work. - Audio-visual Production (CEF Module)
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(CEF code: 34Z134744)
This module aims to equip students with the technical and professional skills required for audio-visual production in a commercial digital media environment. Emphasis will be given to the process of design and production and to the integration of audio and visual elements to produce products of a professional standard. - Interaction Design (CEF Module)
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(CEF code: 34Z120190)
Taking a human-centred perspective, Interaction Design focuses on the process of designing interactive digital products, applications and services that help enhance and re-scope the way that people use digital technologies and information. Students will explore designing the dialogue between people and technology within different contexts, with a view to finding creative and engaging ways to realise interactive experiences. - Live Sound*
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Live Sound is a module aimed at developing craft skills with a solid foundation of technical knowledge and understanding upon which to base strategies for successful sound in a fluid, unpredictable live environment.
This course has been included in the list of reimbursable courses under Continuing Education Fund. The mother course (BSc (Hons) Digital Media) of this module is recognised under the Qualifications Framework (QF Level 5).
Assessment
Oral presentation, assignment, laboratory and practical report.
* This module is only offered in HKIIT at IVE (Lee Wai Lee).
QF Level
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QF Level : Level 5 |
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Entry RequirementsHolders of a Higher Diploma (HD) / Associate Degree (AD) / equivalent qualification in multimedia, digital entertainment, web design, web development, or related subject areas. |
English Proficiency Requirements
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“The programme has equipped me with comprehensive academic knowledge, covering 3D production, interactive design, and media design. significantly updating my understanding of media design. The instructors of BSc(Hons) Digital Media are accomplished professionals in the industry and have been generous in sharing their valuable insights, greatly benefiting me and laying a strong academic groundwork. As a result, I am now well-prepared to pursue a master's degree at a local university and become a professional in the field.” Li Tip Ying BSc (Hons) Digital Media
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Fees
- Application Fee : HK$200 (No application fee before the deadline!)
- Registration Fee : HK$3,500
- Tuition Fee : HK$80,000 by 2 (FT) or 4 (PT) instalments
Scholarships
A variety of attractive scholarships are available to prospective, current and graduating SHAPE students.
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“I took part in a STEM competition as my final year project and I learnt a lot from this. I’m thankful to SHAPE lecturers who offered me tremendous support in getting me an internship and helping me grow in so many ways.” Wong Ho BSc (Hons) Digital Media
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“The diversified curriculum of this programme not only equipped me with highly practical knowledge but also broadened my mind. The “3D Modelling and Animation” was one of the most useful modules; it laid a solid foundation on 3D modelling techniques that are essential for the workplace, facilitating my career development in the creative industries.” Wong Wing Yu BSc (Hons) Digital Media
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“SHAPE helps me to pursue my dream in just one year! To be a game animator is used to be my career goal and I can acquire the necessary knowledge and skills during my study at SHAPE. The most interesting and useful module is “3D Modelling and Animation”, which gives me the in-trend knowledge and technology. The instructor of “Audio-Visual Production” module leads us to participate the mega event in the industry, allowing me to gain the practical experience which broaden my horizons.” Li Ka Yui BSc (Hons) Digital Media
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“Studying at SHAPE has been a truly transformative experience for me. As someone with a keen interest in sustainable design, I was drawn to SHAPE's comprehensive curriculum and its strong focus on environmental stewardship. The module on circular economy was particularly captivating, as it provided me with a deeper understanding of the innovative strategies businesses that can adopt to reduce waste and minimize their carbon footprint. The hands-on project-based learning approach allowed me to apply these principles in real-world scenarios, honing my critical thinking and problem-solving skills.” Yip Ka Shing BSc (Hons) Digital Media
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“SHAPE programme is highly recognized and the most interesting subject I studied is Audio-Visual Production. This module offers comprehensive knowledge and information on visual editing and camera shooting, which aligns with my hobbies. SHAPE provides the high quality teaching resources and the instructor offers guidance tailored to my strengths and weaknesses, helping me a lot in my future development. What impressed me the most is the close interaction between instructors and students, without any hierarchical barriers, we can communicate well which makes me enjoy my study at SHAPE.” Kilic Kerem Lutfi BSc (Hons) Digital Media
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“SHAPE offers a fast track to obtain my degree in just one year! There are only two semesters but the modules are arranged in a manageable way. Many heartfelt instructors provide good and constructive guidance to me during my study at SHAPE. This QF Level 5 programme definitely offers a good and recognized qualification to me for my career planning and development.” Lee Ka Hei BSc (Hons) Digital Media
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“SHAPE programme provides me with valuable skills that I can apply in my professional career. The expertise and dedication of the tutors, together with the programme's emphasis on practical applications, have greatly enhanced my learning experience. The interactive nature of the classes and the hands-on projects allowed me to apply theoretical concepts to real-life scenarios. Furthermore, the collaborative and inclusive learning environment, where I had the opportunity to engage with classmates from diverse backgrounds, has enriched our class discussions and broadened my perspectives.” Chung Wai Kit BSc (Hons) Digital Media
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“The programme has equipped me with comprehensive academic knowledge, covering 3D production, interactive design, and media design. significantly updating my understanding of media design. The instructors of BSc(Hons) Digital Media are accomplished professionals in the industry and have been generous in sharing their valuable insights, greatly benefiting me and laying a strong academic groundwork. As a result, I am now well-prepared to pursue a master's degree at a local university and become a professional in the field.” Li Tip Ying BSc (Hons) Digital Media
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Creative Technologies Project (CTP) module
Playful She (3D Animation/ Storytelling/ Character Design)
Financial Aids
The following HKSAR Government financial assistance schemes are available to eligible students who pursue this programme at SHAPE:
| Up to $35,120 per year [AY2025/26] |
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For details including eligibility and subsidy amount, please refer to the hyperlink of each scheme.
* Please refer to the Programme Content section of this programme for the reimbursable courses under the CEF
Career Prospects
5th Hong Kong Digital Entertainment Industry Fresh Graduate Support Scheme
As one of the core sectors of Hong Kong’s vibrant creative industries, the digital entertainment (DE) industry has been changing rapidly in the past few years. DE companies are becoming more and more technology-driven. The prevalence of social media and mobile platforms has driven new ways of operation and development. It has been a challenge for DE companies to recruit new talents who have relevant hands-on experience to meet the DE industry’s technical needs and cope with the new business environment.
The Hong Kong Digital Entertainment Association (HKDEA, the Organizer) is pleased to organize the 5th Hong Kong Digital Entertainment Industry Fresh Graduate Support Scheme (Support Scheme) with staunch support and generous sponsorship from Create Hong Kong (CreateHK) of the Government of the Hong Kong Special Administrative Region.
The Support Scheme has the following objectives:
- To subsidise and encourage local DE companies to employ and train fresh graduates and nurture the latter to become new blood of the industry;
- To pair up local fresh graduates with potential employers to facilitate the former to enter into the industry and be advised of the prospects in the DE industry; and
- To foster the development of the DE industry with more abundant supply of DE talent working in the industry
Graduates will have opportunities to work with organisations ranging from large corporations to smaller entrepreneurial start-ups. You could work at all stages of content creation, with roles including designer, developer, creative technologist, project management and client handling to information architecture and user experience design.
Zero Wong is the co-founder of AESIR, an Asia’s Top 20 Social Enterprise and Global Top 500 Tech Startup. Upon completion of his Higher Diploma studies, Zero earned a scholarship and went on to pursue BSc (Hons) Digital Media and graduated with flying colors.
Read his full story here: VTC Alumni Making a Difference - Zero Wong: Vocational Education - Key to entrepreneurship
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“My journey with SHAPE deepen my understanding of digital media and game development. As the founder of Morning Star Gaming, I sought a programme with theoretical depth and practical insights for the games industry. The "Commercial Games Development" module explores the process of developing successful games from concept to launch. The gained insights were directly relevant to my role, enabling innovative strategies for market appeal and player engagement. SHAPE's supportive environment, industry experience, and collaborative projects fostered creativity. Their commitment to bridging academia and industry provided invaluable networking opportunities, enriching my entrepreneurial journey.” Leung Cheuk Fung, Derek
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“With the applications of digital media technologies, 3 Rices Limited provides engaging and interactive user experience in publicity events and activities with the clients. The company has worked with diversified clients and provided them with digital marketing strategies including Education Bureau, PMQ, Chow Tai Fook, Asiaray Media Group Ltd., Calbee, etc.” Lau Ngo Ting, Teddy
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“I found this programme very suitable for me, and the modules were very interesting. The “Audio Visual Production (AVP)” module provided me with the opportunity to cooperate with other classmates on the pre-production, production and post-production stages of video commercials and corporate identities. The lecturers were able to give lots of ideas, references and opinions, which led me to think out of the box and solve problems from a multiple perspectives.” Chiu Wing Fung
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"The study life at SHAPE was a meaningful experience for me. I gained comprehensive knowledge in digital media production, such as 3D production and board games design, which benefits my current programming job a lot. I also appreciate the support and professional advice from the tutors throughout my learning journey."
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Further Studies
Having been recognised at QF Level 5, this top-up degree programme meets the standard of locally-accredited bachelor's degree programmes. Upon graduation, students can pursue their further studies at Master’s degree level in Hong Kong or Overseas.
Some of our graduates have pursued further studies in the following programmes:
- Multimedia & Entertainment Technology (MSc), Hong Kong Polytechnic University
- Master of Art (MA) Degree, National Sun Yat-sen University, Department of Theater Arts,
- MFA Computational Arts | Goldsmiths, University of London
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Current studying at National Sun Yat-sen University, Department of Theater Arts, Master of Art (MA) Degree. Lau Ka Wing
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Project Showcase
Hong Kong Institute of Information Technology (HKIIT) ExploreFest
Project Title: “Metaverse Innovation Centre, HKIIT (Sha Tin)”
Designed by students: FONG Hin Wing, LI Wing Yan, NG Suet Sin, WONG Kap Fat
Project Title: “Multimedia Entertainment Studio (B004)”
Designed by students: Lai Chung Yin, Lai Kin Pui, Wong Wing Keung Ken, Yuen Ho Shing
Project Title: “Learning Resources Centre Metaverse (LRC)”
Designed by students: YAU Hei Tung Janice
Project Title: “UWE Bristol UK Campus Metaverse”
Designed by students: FONG Hin Wing, NG Suet Sin, WONG Kap Fat
Project Title: “VPET Metaverse”
Designed by students: Chan King Hung, Ma Ngo Tim, Low Kin Shing
Emerging Design Talents Show 2022
BSc (Hons) Digital Media graduate’s NFT project showcases in mega digital event
Project title: “Emoji Painting NFT Generative Art”
Designed by Graduate: Lau Ngo Ting, Teddy
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Introduction:
NFTs-based art pieces have been trending these years. A workflow with an NFTs generation installation art piece is suggested to be installed and implemented in art galleries. It might offer opportunities for the public to experience the creation of digital artwork as a modern way to interact with art without spending a decade learning the tools, concepts, or even programming languages. It might also be the bridge, connecting artists and the public, building communities and developing art collections.
NFTs Gallery - Teaser Video
Demonstration of the real time NFTs Gallery
Student Awards
The 2nd "My Hong Kong Story" English Short Film Competition
Project Title: 我們連結一起 We Connect
Excellence Award Winner: 蕭寶玲、萬思欣、廖學軒、伍靜琦
Global Game Jam 2024, UK Site
Project Title: Hold IT
3rd Prize Winner: NG Suet Sin/ Wong Kap Fat/ Fung Yuk Cheung/ Shiu Suet Ching Pheodora
Global Game Jam 2024, HK Site
Best Dynamic Content Game
Project Title: Chicken or the Egg? 雞先定蛋先？
Designed by: Derek Leung (Programmer) and his team
AiTLE x CMHK IT Lab Design Competition
Champion: Leung Yu Kei Chris
1st runner up: Lau Kwun Man
2nd runner up: Tsang Kwok Hei
Merit: So Ho Kwan
Merit: Wong Pak Yan Zoe, Lam Wai Sang, Fung Chung Pong, Chang Ning, Lee Ka Ki, Lo Man Wa, Wong Wing Yu,Tse Pak Hin, Wong Ho Hang Michael
HKT Smart Kiosk Design Competition
Champion: Chan Ho Ming
1st runner up: Tso Chi Yan
2nd runner up: Ng Wing Kiu
3rd runner up: Ip Lai Yin
Merit (Digital Entertainment Award - Interaction Design Stream), Hong Kong ICT Awards 2020
Project title: “Hong Kong Culture Visit Augmented Reality (AR)”
Designed by Graduate: Ng Wing Kiu
| Student | Award |
| Chan Yuet Ching Chau Yi Hei Fong Wing Sze Ho Chun Yin |
HKSAR Government Outstanding Performance Scholarship 2022-23 |
| Lau Hoi Ming Yu Pak Cheung |
HKSAR Government Talent Development Scholarship 2022-23 |
| Chan Hin Shing Chan Kim Tsau Chow Tsz Chun Mike Chow Wan Him Chu Chung Hang Ip Paak Ho Li Ka Hang Mak Chun Lok Mok Wai Chun Tong Ching Hoi Tsang Ying Lam Tsui Chun Hei |
HKSAR Government Reaching Out Award 2022-23 |
| Chow Mei Yin Chow Shun Yan Kwok Kin Shing Wong Ho Hang Michael Wong Wing Yu Wu Wan Ching Yung Chi Kong Tsang Kwok Hei |
HKSAR Government Outstanding Performance Scholarship 2021-22 |
| Yeung Man Kit Jacky | HKSAR Government Endeavour Scholarship 2021-22 |
| Lau Chin Ho Wong Ho |
HKSAR Government Talent Development Scholarship 2021-22 |
| Lau Kwun Man Law Yan Kin Liu Mo Yuen Tsoi Shing Hei Wong Man Ching |
HKSAR Government Reaching Out Award 2021-22 |
| Chan Po Yi Leung Wai Yin Wong Hoi Fung |
HKSAR Government Outstanding Performance Scholarship 2020-21 |
| Tsoi Kin Chi | HKSAR Government Talent Development Scholarship 2020-21 |
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Chan Ka On |
HKSAR Government Reaching Out Award 2020-21 |
Graduation Ceremony
Enquiries
| DILWL Campus (Full-time / Part-time) | |
| Programme Coordinator | Ms. Winnie Chung |
| Tel. no. | 3928 2646 |
| cwinnie@vtc.edu.hk | |
| General Enquiries | Ms. Liu Ka Yan |
| Tel. no. | 3928 2587 |
| kmkayan@vtc.edu.hk | |
| Tuen Mun Campus (Full-time) | |
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Programme Coordinator |
Ms. Winnie Chung |
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Tel. no. |
3928 2646 |
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Deputy Programme Coordinator |
Mr. Rex Lau |
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Tel. no. |
2460 5244 |
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| General Enquiries | Ms. Victoria Wan |
| Tel. no. | 2460 5354 |
| victoriawan@vtc.edu.hk | |
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